Peggy Fuguet is a communication specialist, creative, sales-oriented and with a deep corporate culture. Her focus is on people and their relationship with brands. Passionate about marketing, she always seeks to integrate positive messages that connect audiences and position brands in their key markets.
Founder of PPF Strategic Communications & Consulting, is President of Global Communications and Public Relations. Peggy is Venezuelan, and it´s in her native country where she begins and develops her career. In Venezuela, she formed a large part of her corporate experience in companies such as Televen, E! Entertainment Television Latin America and Hard Rock Café.
She moved to Panama in 2012 due to the social and political situation in her country. Her father was kidnapped in 2011 and by that time, she took the decision to look for opportunities outside Venezuela in order to move her family to a safer country with better opportunities. That year, she was hired by an American public relations agency with headquarters in Miami - Florida, to lead the Panama office.
In 2015 she dares to put all her experience into practice in her own project, based on her 20 years’ experience working in media, agencies and brands. Panama presented itself as a country with many opportunities and it was the ideal moment for a step that required a lot of courage.
At first, she used her passion for the marketing industry, her knowledge, and her own financial resources to get started.
As a migrant, she didn´t have much room to fail, which is why he carried out an arduous and strategic job to achieve success and make room for herself in a very competitive business full of actors, not only bigger than her agency, but also with more contacts and local background. However, within two months of starting, she added a first client and a one-year contract with a regional company with a significant local presence: GRUPO ROBLE. With this opportunity, her history in Panama as an entrepreneur had begun and PPF Strategic Communications & Consulting was born!
After 6 months the agency added SONY ENTERTAINMENT TELEVISION LATAM and AXN LATIN AMERICA to its portfolio and since then, their OOH budget (outdoor advertising budget) has been managed.
Currently, PPF Strategic Communications & Consulting has international clients such as Lufthansa Group (Lufthansa, Brussel Airlines, Austrian and Swiss International Air Lines) for whom it has managed its communications in Central America since 2016.
At PPF Strategic Communications & Consulting she has worked with relevant brands such as: VISA, Ciudad del Saber, Luxury Avenue (Multiplaza Pacific), Trump Ocean Club, Ocean Sun Casino, Hilton Hotel, Hard Rock Café, among others.
Prior to her experience in Panama, She has produced television shows like Zona Creativa, Mundo de Sueños and Dr. 90210 "In search of the perfect beauty in Venezuela" (2 seasons) and was part of the pre-production team for Wild On Latino, Chica E! Venezuela among others.
Peggy Fuguet has worked with countless regional and international artists during her tenure as Artistic Relations and Talent Manager for E! Entertainment Televisión and as Marketing Manager of Hard Rock café Caracas with strategic support to Hard Rock Café Aruba.